‘Business Bhutan’ hopes to ease Bhutan’s business
Doing business in Bhutan wasn’t good enough, owing to lack of laws, lack of political openness and environment for advertisements to reach the consumers.
The country has changed its political spectrum, brought about new investment policies including foreign direct investment and now the country gets and exclusive news magazine devoted for businesses and economy.
On Saturday, September 26, the first edition of this 40-paged news magazine reached news stands across the country. This is the first news magazine of the country since the closure of Druk Losel through royal order in early 1980s.
The fifth media outlet is tabloid size priced at Nu 15 to reach readers every Saturday, in hope the readers will have time to go through it on weekend – Sunday.
The Kuensel newspaper termed this tabloid news magazine as newspaper.
The publishers hope to simplify the businesses to let all citizens understand it. Interestingly, this will in longer run, conditioned under able writers and business news understanding team, return Bhutan from its much talked happiness to focus on monetary prosperity.
Magazine’s editor Tashi Dorji on its launch alleged other mainstream media of not providing enough space for business and economy.
The magazine is combined edition for both English and Dzongkha – seems compelled to include Dzongkha section due to mandatory provisions in laws. The magazine has only eight pages for Dzongkha while rest pages are filled with English.
Tshering Wangchuk, Galing printers chief executive officer (CEO), the immediate challenge for them is to compete with other established papers in getting market. The paper is likely to face severe hardship in getting market – both in terms of circulation and advertisement.
According to Kuensel the magazine is owned by two women – Chhimi Norbhu, the managing director of Rabsel tours, and Chimi Yangden, a housewife.
The small team of reporters – eight and all based in Thimphu – means business news for the magazine will be concentrated in this capital city. The magazine will certainly lose its capacity to cover businesses in major trading city like Phuentsholing, Paro, Gelephu and Samdup Jongkhar.